TheraCom marketing services have been established to assist manufacturers in capturing the imagination of their audiences, and to meet the special needs of the biotech community. Often our clients lack the resources to effectively and efficiently merchandise the services that support their specialty products. TheraCom provides support to our manufacturer clients to effectively develop, communicate and implement a successful marketing strategy.
Often our audiences are much smaller than that of traditional pharmaceutical products. Because these products are delivered to small patient populations, the unique nature of each audience holds the key to marketing success. TheraCom extensively researches the prescribing physicians and the patient community before creating the targeted solution.
Pre-Launch, Launch
From pre-market planning to final market introduction,
TheraCom concentrates on the strategic objectives of our clients. We make
it our business to understand the unique aspects of a product and the potential
challenges in the marketplace. This level of detailed planning allows us
to anticipate potential hurdles, including product acceptance, reimbursement,
and distribution, and develop customized solutions to overcome these obstacles.
TheraCom crafts campaigns focused on important target audiences, including
payers, physicians, and their patients.
Post-Launch
Even after a manufacturer brings a product to market, TheraCom's marketing services remain active in monitoring product usage and customer reaction. Based on specific post market activities, TheraCom can quickly retool the manufacturers' marketing strategy to develop new, customized marketing initiatives. This can occur regardless of TheraCom’s involvement in the development of the initial marketing campaign.
TheraCom can create a marketing solution targeted toward specific, relevant groups including the patients, physicians, and medical organizations.
Scope of Services:
- Direct Marketing
- Development of Collateral Materials
- Sales Force Training
- Web-based Seminars
- Teleconferencing
- Trade Show Support
- Outbound Telemarketing
- Product Launch Assistance
- Internet Development and Strategy
- Marketing Fulfillment